The internet is the greatest platform to market your business.
Even more, what other people say about your business will always be more effective at creating engagement and interest, than anything you could say. That’s why we are excited to introduce SO Connect, our Marketing Automation Platform, compromising of two powerful business boosting products, SO WiFi and SO Review.
What is SO WIFI?
It's simple but effective. Through a simple plug & play set-up, SO WIFI is a powerful Guest Wi-Fi solution that trades fast and free Guest Wi-Fi to your visitors in exchange for a like on your social media pages, building up your brand awareness on Facebook, Twitter, Instagram and other major social media networks.
As your customers use your Guest Wi-Fi, SO WIFI will gather useful insights from their social media profiles, such as the age, gender, email, location, interests and more, building your customer reports using real customers!
How does it work?
Here’s how you can monetise your WiFi in five very simple steps:
Step 1: Plug and Play Setup
It all starts with plugging in the access point, so that SO WIFI starts gathering the desired visitor information. There is no difficult setup needed for SO WiFi to function. You can either use our hardware or implement it on your own and the end result is your visitors get fast and secure guest-WiFi.
Step 2: Build your online presence automatically
Firstly, your visitors will like and follow your social media accounts in exchange for fast and secure guest-WiFi. Your social media presence will increase while SO WiFi gathers relevant information from your visitors’ online accounts.
Step 3: Get powerful visitor insights and build your contact list
As visitors use the guest-WiFi, SO WiFi will gather their personal data such as age, gender, interests, email address, location and more.
Now you get insights into who your customers are and can build contact lists of actual visitors.
Step 4: Reach out to your customers directly – Monetise your guest-WiFi
• Advertise as people log in
You can influence and encourage in-store purchases by showing them custom login screens as they log onto your WiFi. These can be highly targeted, based on demographics like age, gender or living area.
• Stay in touch after visitors leave
SO WIFI gathers email and social media contact information. You can then reach out to visitors yourself through either channel.
• Automated Marketing
Create and send promotional campaigns to all of your visitors. You can fully automate this so you can focus on running your business, while SO WIFI does the rest.
Step 5: Higher turnover and more repeat visits with SO WIFI
SO WIFI is a complete marketing platform that allows you to leverage your business and maximise opportunities.
It allows you to:
- Grow your online presence
- Display anything to your visitors as they log in
- Beat competitors on review sites like TripAdvisor
- Build contact lists of your visitors automatically
- Get visitor insights
- Get more repeat customers
- In-store heat map to see which places in store customers spend the most time
What is SO Review?
SO Review is our all-in-one review terminal that groups up all your reviews from major review sites in one big database, allowing you to easily manage and track your customers online word-of-mouth.
Through automated emails to your known customers, you can collect positive reviews on major review sites like TripAdvisor, while negative reviews are delivered straight to you and not for the world to see.
Using intelligent learning, frequently used keywords are recorded, and a report is produced allowing you to see what words are commonly used in positive or negative reviews.