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Below is a list of our most common terms in our field with accompanying definitions.

Unified Comms

Unified Comms is the integration of all a business communications services into one solution. Voice, video, email, instant messaging and other forms of standard business communication is integrated to improve efficiency and productivity.

Cloud/Hosted Telephony

Cloud (or Hosted) Telephony is where communications are hosted in the cloud, usually in a provider’s data centre, and is accessed/used on a computer through the use of the internet.


ISDN, standing for ‘Integrated Services Digital Network’ are phone lines that allow the transmission of digital data (voice) over the PSTN network. They were introduced in 1986 and were commonly used before the introduction of VoIP and SIP Trunking.


ISDN2 has a minimum installation of 2 channels, meaning 2 people can be on a call at once for each ISDN2 line you install. They are good to get if you know your business will only need at max 4 ISDN2 lines (8 users at once) for a couple years.


ISDN30 has a minimum installation of 8 channels, meaning 8 people can be on a call at once for each ISDN30 line you install. They are overall cheaper to get than ISDN2 if you need more than 8 users on the phone at once. However, in rural areas where ISDN30 is rare, ISDN2 may have to be used.


Standing for 'Internet Protocol', IP is a method of transferring data from one computer to another, through the use of the internet.


VoIP (Voice over Internet Protocol) is a technology that allows you to use your internet to make voice calls, rather than through PSTN lines that a ‘traditional’ phone system would do.


SIP (Session Initiation Protocol) establishes, modifies and terminates voice, video, messages and other forms of communication, such as VoIP, from one IP network to the next. Basically, it allows you to make voice calls, video calls and other forms of media communication from computer to the next.

Hybrid Phone System

A Hybrid Phone System is a phone system that is capable of using more than one type of technology to make calls, such as old ISDN or Analogue with new network technologies, like VoIP. They allow businesses to use their existing analogue lines with expandability to new digital technologies, simultaneously.


PBX, standing for 'Private Branch Exchange' is a private telephone network used within a business, such as for workers in the same building to communicate internally. Calls made from worker to worker are free and make in-house communications convenient.

Office 365

Office 365 is a highly scalable, low cost and manageable productivity software solution that provides a business with standard Microsoft Office applications and other productivity services that are enabled through cloud services.

Leased Line

A leased line (aka dedicated line) is a private dedicated line that carries super-fast data and voice to your company, even across multiple locations. A leased line is always on so there is a guaranteed level of service and is available for a fixed monthly price, no matter your usage.


5G is the next generation of Broadband Cellular Network Technology, here to replace 4G with much faster download and upload speeds as well as more capacity for users.


BYOD stands for 'Bring Your Own Device' and is the process of allowing your workers to bring their own devices, such as their laptops or smartphones, in to use for work purposes. These devices are employee owned so employees can use the same devices for both work and personal use.


COPE stands for ‘Corporate-Owned, Personally Enabled‘, and is where employees are given hardware that the company owns, for use in both the workplace and in their personal life.


CYOD stands for ‘Choose Your Own Device‘, which is where companies will allow employees to choose hardware from a number of devices that the company approves of for use in the workplace. Either the employee will pay for the device and have ownership, or the company will provide a stipend where the employee will keep the device during the duration of their employment.


The General Data Protection Regulation is a EU Framework that applies to all EU organisations.


A CRM, standing for ‘Customer Relationship Management’ system is able to help you keep track of customers, leads and any actions that have, or, are going to happen regarding a specific customer. It helps keep your business organised and efficient.

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